Katherine Schumann

The idea for my story came to me when I was spending time at home visiting my brother after his torn ACL surgery. My brother is a professional Nordic combined athlete and I knew that with that connection I could get special access to his team of surgeons, coaches and teammates in order to write an in-depth story.

The biggest obstacles when writing my story was to keep it non-personal because I was writing about my brother. I really had to separate the way that I know he feels about his injury and stick to the facts and the interviews, challenging myself. When interviewing everyone it was easy to make sense of all the information into a story. They are all Stephen’s team of doctors and coaches and they all know the same story so all the information from the interviews was cohesive. The focus became on my brother’s recovery as an athlete and how it happens differently being a professional athlete and how it affects the athletes themselves.

The writing process was very straightforward there were clear guidelines to the assignment. The biggest struggle for me with writing is, I love to tell stories but putting them on paper with the correct grammar has always been hard for me. This process has taught me how to properly research and execute a story for publication and pushed me to learn AP style and better my writing. I’m surprised by how much I enjoyed the process of researching and writing this enterprise story and how much I learned.


Road to recovery for one USA Nordic athlete

Story and gallery by KATHERINE SCHUMANN

On July 23, 2018, USA Nordic athlete Stephen Schumann suffered a fall on the K120 ski jumping hill at the Utah Olympic Park, tearing his ACL and meniscus. His focus for the season then turned from training to the recovery of his knee.

That was a huge change for the young athlete of 18. This Olympic hopeful is ranked for the US team and as his coach Blake Hughes said, it “is a huge loss for the team itself and teammates to lose him this winter season.”

Schumann’s entire focus of life has been his sport and getting to the Olympics. Last winter Schumann missed the Olympic spot for the 2018 winter Olympics in Peyong Chang by just a point, coming in fifth when the team cut off is four athletes.

Not being able to make the Olympic team drove Schumann’s focus for the upcoming four years and the next Olympics. He knew he had to train harder and get faster to make that cut the next time.

After the fall when Schumann heard his knee snap he said, “At that point I knew my season was over and it absolutely devastated me.” For the young athlete he felt like his Olympic chances were over. He worried about the future of his career as an athlete, his sponsorships, and mostly his childhood dream of the Olympics.

“For a while Schumann was angry at himself and the world for letting this happen,” Hughes said. Mentally it was especially hard when his teammates were off to Europe for another round of training and competitions and Schumann was stuck on the couch resting.

Schumann expected the hardest part of his injury to be the physical recovery and getting his strength back to normal. But what he learned was the hardest part is the mental recovery The physical aspect he found to be simple.

“You can only push your body to a safe point,” he said. “That’s not confusing. Dealing with your emotions while having a lot of free time to think about it. That’s confusing.”

After waiting a week Schumann got two surgery dates a month apart. The surgery was to be done by Dr. Robert Burks at the University of Utah Orthopedic Clinic. He was also comforted by knowing that his team doctor, Jonathan Finnoff at the Mayo Clinic in Minneapolis, a sponsor of the USA Nordic team, was working directly with Burks.

Having his team doctor by his side and a plan made it easier for Schumann to feel confident about the surgery and process of healing. With all his free time and the doctors supervising his physical healing, Burks said, “The news of two surgeries brought the young athlete to tears, more bad news he didn’t want to hear.”

Schumann started physical therapy at the Alpine Physical Therapy Clinic two times a week, and at the USSA Center of Excellence with James Stray-Gundersen. He is the founder of B-Strong Bands.

Physical therapy gave Schumann a way to focus on the sport he loved in a different aspect, seeing one of the two physical therapists at least five days per week and sometimes six keeps him busy and focused.

Stray-Gundersen said, “Working with a young athlete at this capacity was eye-opening. These kids are so driven and dedicated to their sport.” As a professional athlete Schumann’s recovery is expedited going through the general steps that any meniscus and ACL physical therapy recovery would go through. But moving through them faster, with more visits and the B-Strong.

“The hardest part Schumann has faced with this expedited recovery is that he feels the need to push himself like he would when training, but recovery is different than training and recovering correctly is the most important thing to getting his physical strength back to 100 percent,” Stray-Gundersen said.

After Schumann’s second surgery he was more motivated than ever knowing that he is done with the medically mechanical side of the injury and now that he can work one day at a time toward his end goal, total recovery and competing again. The recovery has been straightforward, and Schumann said  he “has taken huge strides finding happiness in the little victories.”

Schumann has learned so much from this experience that he feels has made him into a stronger person and athlete and will help him come back not only more motivated but mentally stronger.

Having felt as though he already knew a lot about his body and physical limits as an athlete this experience has taught him that you can’t control everything, taking things slow is sometimes better, and your body is much smarter than you think it is.

Watch out for Schumann in the near future as he works day in and day out to become the best in the world at the sport that he loves.

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Instagram taking the advertising world by storm

Story and gallery by RILEY SPEAR

Instagram is the largest social media and advertising platform in the world and it continues to grow its users daily by the thousands. Organizations and businesses have taken advantage of the Instagram platform to advertise their products, target their audiences and create awareness for their cause, all for free.

Salt Lake City is a hub for startup companies that don’t have the funds in their marketing departments to pay for advertisements.

Individuals from three local companies, The Hut Group, Beauty Industry, and STEM, have worked closely with Instagram, and have accepted the large role it plays in their marketing techniques.

Beauty Industry specializes in hair, lashes and fashion. Paige Johnson is a member of the social media team who works with Instagram to promote a product.

She uses Instagram analytics to track following, and gauge when good times are to post in order receive the most engagement.

“Marketing is always changing, and shifting. With present digital age, social media is most of what marketing entails,” Johnson said.

Beauty Industry mainly targets young women because they are the majority of the company’s customers, which is ideal for Instagram because according to OMNICORE 59 percent of its users are individuals in the age groups of 19-29.

Johnson said Beauty Industry’s main objective through the Instagram account is to make customers feel as if they are a part of their community. Beauty Industry sticks to its content and theme to best emphasize its products in the market.

“Working in this industry I have become aware of others’ marketing techniques, whether it be competitors or my own time on Instagram. I often find myself taking bits of other techniques, and forming it to ours,” Johnson said.

Beauty Industry has tried to focus on what the big marketing brands are doing, and then tailor it to the company’s own theme. The social media world is extremely competitive, and it’s crucial to notice the likes, comments and following ratio in order to receive the most positive feedback and response.

Beauty Industry is a company that is familiar with the positive impacts Instagram can make. There are very few restrictions, no wrong outlook and is more about finding a strategy that works well with your company.

“Customer service is a big thing specifically on Instagram, because a lot of people currently if they have a complaint or question, it is a lot easier to do this through messages. We try to really be interactive with our following, and our customers who reach out to us on these platforms,” Johnson said.

Instagram is Beauty Industry’s main tool to advertise because it has the highest success rate in selling their products.

Instagram has the ability to capture so many eyes, and create global awareness. STEM, a program that targets schools in the Salt Lake City district, does just this.

Molly Vroom helps run, and plan their social media campaigns in order to educate, and promote STEM research.

“There isn’t much competition in this field of work. It’s more about receiving attention that could possibly lead to funding,” Vroom said.

In order to achieve this STEM uses demonstration videos giving a more hands on approach to the followers. “Instagram gives the ability to educate, and give knowledge, and that is another one of our main goals,” Vroom said.

STEM uses several social media platforms, but targets millennials through Instagram because they are the individuals who use it the most.

The world is constantly changing and growing, adapting to new trends of life. In order to be impactful on Instagram it’s crucial to put out content that ignites your target audience.

The Hut Group, a global company centered around health, beauty and fitness, sometimes can spend up to a month planning a post. This organization opened a small office in Salt Lake City and will grow in the years come.

Jasmyne Reynolds, a manager for their acquisition companies’ social accounts, works daily with Instagram.

Her days are spent brainstorming concepts, working with photographers and videographers in their creative studio, and collaborating with the content director and Search Engine Optimization managers.

Every one of The Hut Group’s Instagram posts is extremely evaluated, and calculated before posting. “Working with Instagram helps us achieve our goal of reaching consumers and getting them to click over to our online platform and ultimately drive purchases,” Reynolds said.

As the social media account manager, Reynolds also spends hours working with other brands doing Q and A’s, giveaways and questionnaires in order to bring in more followers, and gain positive feedback.

Reynolds believes Instagram is a platform that has allowed businesses to create a personal connection with consumers.

“It’s important now more than ever to showcase products as a part of a consumer’s life,” Reynolds said.

Instagram marketing is used in an assortment of aspects, whether it is to bring awareness of a cause, or to advertise and sell products. It has drastically changed the game from billboards and TV commercials to a free platform being used by billions. Instagram is the new outlet for inspiration.

Katherine Schumann



The idea for my story came to me when I was spending time at home visiting my brother after his torn ACL surgery. My brother is a professional Nordic combined athlete and I knew that with that connection I could get special access to his team of surgeons, coaches and teammates in order to write an in-depth story.

The biggest obstacles when writing my story was to keep it non-personal because I was writing about my brother. I really had to separate the way that I know he feels about his injury and stick to the facts and the interviews, challenging myself. When interviewing everyone it was easy to make sense of all the information into a story. They are all Stephen’s team of doctors and coaches and they all know the same story so all the information from the interviews was cohesive. The focus became on my brother’s recovery as an athlete and how it happens differently being a professional athlete and how it affects the athletes themselves.

The writing process was very straightforward there were clear guidelines to the assignment. The biggest struggle for me with writing is, I love to tell stories but putting them on paper with the correct grammar has always been hard for me. This process has taught me how to properly research and execute a story for publication and pushed me to learn AP style and better my writing. I’m surprised by how much I enjoyed the process of researching and writing this enterprise story and how much I learned.


2016 - 002 - Katherine Schumann - FinalKatherine Schumann grew up in Salt Lake City and attended East High School, home of her favorite kids’ movie “High School Musical.” Then she attended the college of her hometown, the University of Utah. While attending college she started as a business major and then found communication to be a better fit for her future.

Katherine enjoys communicating with people around her, including communicating through social media and creative ways. She used her creative abilities in her previous internships with Fuel Marketing and the Utah Sports Commission to create blog posts, social media posts, graphics and promotion. “Communicating in creative ways and creating content to get messages across has truly become my passion.”

In her free time, she spends time with her family and friends and enjoys all that the outdoors has to offer in Utah, including camping, hiking and skiing. Traveling for joy and for service Katherine spent a month in India and in Thailand on humanitarian trips with the programs Youthlinc and YMAD. She also spent a month abroad in Europe during the summer of 2017.

Katherine is looking to finish up her degree from the University of Utah Department of Communication and then getting a certificate from Parsons. Katherine is hopeful for what the future has to offer after college.

Reflection Blog: Laura Child

The “Me Too” movement and its impact on college campuses

As the Me Too social movement has become more prevalent in the last two years, I thought it would be a great topic to write my enterprise story on. I have become passionate about inequality issues surrounding women’s rights and wanted to learn more about how this movement has effecting women. Our enterprise story was supposed to be tied to the University of Utah so I thought that putting an emphasis on how sexual assault affected college campus’ would be my main focus. I hoped to provide a background on the movement and how it has affected universities and their safety protocols when dealing with sexual misconduct.

In order to find my story content, I wanted to provide on campus resources, statistics, and personal experiences. I was able to interview some of our campus advocates and understand some of their hopes as sexual assault counselors. By talking to them, I was also able to gain a better understanding about how we can prevent these assaults on campus. Unfortunately, I wasn’t able to interview anyone that had had a personal experience to share with the story. I felt like this was going to be a stretch as this information is so sensitive. There were a lot of different angles I wanted to include within the story which helped shaped my story beginning with the history of the movement to how we can improve our own safety at universities.

As I wrote this story, I was surprised by some of the statistics I came across. It has become such a significant issue that is in constant need of safety improvements. I wish I was able to connect with more of the police force on campus and individuals who have gone through their own personal experiences. I felt like I was able to create an interesting, educational piece which has allowed me to be more educated on the issue.


Cheyenne Peterson

My Story: Causes to college student stress and helpful resources at the U 

My Blog 

About Me: Cheyenne Peterson is a third year student at the University of Utah, studying Communication with a emphasis in Journalism and obtaining an entrepreneurship certificate. Cheyenne’s aspirations are to become a pro-staff for Bass Pro Shop and host/co-host an outdoor channel television series.

Cheyenne currently works with a company called Hybridlight, as a sales representative and on product design. She travels, giving trade show demonstrations and educating customers on the company’s products.

Linked In Profile 

Cheyenne Peterson Reflection Blog

My Blog: When I sought out for what I wanted to write for my enterprise story, I originally was set on some business related stories, but I realized that none of the topics were sticking with me and I began to stress. So I thought, why not just write it on stress and how stress can impact students on campus? I’m sure there’s other students who feel the same way.

I believe that my story can be educational and informing, to those who need to know where they can go for resources, when dealing with stress. I also believe that it is a relatable story, hence why I used two students view on their stress during the college season. 

Gathering information for my story was quite easy, since it is such a relatable topic. I had interviewed two students, a doctor, and a health coach. I started each interview with what their current status was (student, doctor, etc). I then asked what experiences they have had with stress and how they believe they can maintain stress. I asked if they knew of any resources available to help with stress, as well.

I choose to write more about the students stories on how stress had affected them, due to believing that students want to be heard and I wanted other students to be able to relate. I then furthered my writing to where to go if needed assistance to stress. Later, I wrote a short discussion on how stress can make existing issues more chronic like diabetes.

Reflecting on my writing, I noticed it went a different direction than what I was going for, but that’s the beauty of writing.

My Story: Causes to college student stress and helpful resources at the U  

About Cheyenne Peterson

Causes to college student stress and helpful resources at the U

Story and photos by: Cheyenne Peterson

SALT LAKE CITY — You must get straight A’s. You must work to pay off your student debt. You must land a good, six-figure job. And you must do this, all while rubbing your stomach and patting your head. It seems like college these days is the recipe for a physically and mentally drained college student.

Many students attend the University of Utah determined to accomplish and do great things. But when stressors appear, life can become overwhelming. In many ways it can be very harmful to a students’ success.

Taylor Dewey, a junior at the University of Utah, has experienced the chasm that is college stress. It occurred while traveling home from a three-month summer study abroad in Bali, Indonesia. Dewey’s friends and family warned her that she would experience reverse culture shock, what they believed to be worse than culture shock. She didn’t really believe it would happen to her, but after just a week to adjust to America at the beginning of her next semester of college, it came. 

“Not only was there a 14-hour time change, but I had different priorities in Bali than I do in America.” Dewey started a new semester believing she would be motivated to succeed, but that was not the case. She soon realized that the opposite was true. Dewey believes that her body didn’t have enough time to adjust to the stress of culture shock. She isolated herself from her family and friends, which was followed by depression.

“It (depression) really just came out and I realized that I needed help when I got back from Bali. The stress from adjusting back to America, triggered me into a depressive state, says Dewey. “I lowered my school work motivation and started failing my classes. That wasn’t normal for me. I even lost motivation to even eat, shower, and other things like that. It really was not good.”

Trevor James, a senior at the University of Utah, also experienced abnormal stress while working two jobs and studying biomedical engineering.  “I was doing research and I was also working at the Cheesecake Factory, about 20 hours a week, so I never really had a day off,” he says. “I had to work the weekends and I would get off really late, then I would have to work at the research lab before school, really early.”

The pattern was unhealthy and unsustainable. “I wasn’t getting enough time for sleep and when I was getting ready for sleep, I would get really stressed about how I was going to have to get up in a few hours.” The stress left him unable to sleep. Even when he found the time for five or six hours of planned sleep, he says, “I would only end up falling asleep for three or four of them.”

James did this for a few months until he realized he was doing too much. James knew he would be better off if he didn’t do so much and decided to quit his job at the Cheesecake Factory. 


Salt Lake City, Utah. The Health Wellness Center (HWC) located in the University of Utah’s Student Life Center.

According to the Anxiety and Depression Association of America (ADAA), 85 percent of the 20 million American college students, have been overwhelmed with how much work load they have and 30 percent of these college students have had stress effect their school work.

Located at the University of Utah Student Life Center, the Center for Student Wellness, offers a variety of services for students including individual well sessions. Health educator Jenna Templeton explains what happens during a individual wellness session.

“This is a one-on-one conversation with a coach that we assign to you, about any determined goals that you would like to achieve, whether it is on healthy behaviors to how to manage stress.” Templeton suggests that students overwhelmed with stress take these into consideration; do something you enjoy everyday, set limits and say no to requests that you don’t have time for or would be too stressful. Accept that you can’t control the uncontrollable, and learn and practice relaxation techniques.

The Center for Student Wellness is open Monday through Friday, from 8:00 am to 5:00 pm. Appointments with a wellness coach can be scheduled via email at wellness@sa.utah.com or phone (801) 581-7776. Wellness coaches will need time to prepare for your appointment, so walk in appointments are not recommended.

IMG_8412 2

Contact information for the University of Utah Counseling Center.

Another great resource is the University Counseling Center, where you can just walk in for an appointment or call (801) 581-6826. Trevor James, after his stress overload, attended the University’s Counseling Center and says the it gave him a moment to talk to someone and take a moment to “just breathe.”

When stress becomes routine over long periods of time,  it can begin to manifest itself physically. Stress can make existing problems worse like depression, cardiovascular risk, and diabetes — and when you’re sick it will be harder to recover.


Alex Stein: Reflection blog

As I narrowed down my topics for my enterprise story, I knew I wanted to incorporate diabetes into my article. Since 2009 I’ve had Type One Diabetes and it has dramatically changed my life. Most people know that there are Type One and Type Two diabetes but often get the two confused or assume that they are similar when in actuality they are two completely different diseases. As a Type One, I’ve noticed over the years that the media sheds more light on Type Two Diabetes. I felt that there were far too many issues amongst the Type One community that needed to be brought to the public’s attention.

The increasing drug prices, specifically Insulin, is something that not only affects me but also thousands of other Americans with Type One Diabetes. When writing and interviewing people for my story I needed to be cautious to not insert my personal beliefs into my writing. I found that, while I took out my bias, the people I interviewed all had a similar opinion which helped me when writing the story. I was able to insert a cohesive voice across the three individuals. Overall, the story was much harder to put together than I thought because of how much more information and people I needed to talk to in order to get to the bottom of the complicated issue of drug pricing and price increases. However, I think it is important to start the conversation amongst all demographics which I hope my enterprise story is able to do.

Sky-high insulin prices leave type 1 diabetic​s worried for the future

By Alex Stein

SALT LAKE CITY — Type 1 diabetics are struggling to make ends meet due to price increases of Insulin over the past several years. Some Insulin has risen over 700 percent the past 20 years, making it hard for many diabetics to afford the proper amount of medication needed each month.

Not only are Insulin prices rising each year, the cost of other vital supplies for diabetics to maintain a healthy and functioning life are also on the rise. The basic necessities include a meter to check blood glucose levels, test strips, syringes, two types of insulin — most common ones being Humalog/Novolog and Lantis, and an emergency glucagon pen. Some diabetics, who can afford more advanced technology to monitor their diabetes, also use two different types of machinery:

An Insulin Pump — An insulin-delivering device that distributes insulin through a small tube or cannula.







                                                        A CGM — Continuing Glucose Monitor. This device monitors blood glucose levels continuously and also is able to detect the direction in which the blood glucose is trending. It also can alert the diabetic before they have a severe low or high. 







These devices are considered a luxury to the diabetic community due to the sky-high price tag that comes along with them. Savannah Ward, a 22-year-old college student at Brigham Young University has been a diabetic for 19 years. At age four, Savannah was able to go on the pump which in return helped her manage her uncontrolled diabetes. From age 4 – 11 she continued using the pump in hopes that her family’s insurance would continue to provide coverage. “ I was on shots for a really long time. It’s hard to take care of yourself, and I didn’t want to until I got the pump.”

Unfortunately, Ward’s worst nightmare came true, when at age 11 her insurance no longer covered her pump, making it too expensive to continue using it. From age 11 – 21 Ward had to manage her unruly diabetes with injections and vials of insulin multiple times a day.

“ My mental and physical health was compromised because of it. I was always stressed out about my blood sugar numbers and then when they were high or low I would get depressed and anxious which also has an effect causing me to take more insulin which would stress me out more because we couldn’t afford to buy any more insulin.”

The cost of caring for diabetes without insurance coverage is distressing. “It’s a vicious cycle that just keeps going when you have to worry about if you get to pick up your order of insulin each month and hope that your insurance will still cover your expenses.”

Sadly, Savannah Ward is one of many that struggles each month with managing the costs of being a diabetic. Thousands of Americans also deal with the mental and emotional burdens that come from trying to pay for their supplies month to month.

Nurse Practitioner Ann Haynes has been strictly devoted to diabetes for six years now, although she has been practicing medicine since 1989. “Up to 80 percent of diabetics ration their insulin” says Haynes, explaining that there are significant risks that come with doing so.

“When diabetics ration their insulin they then have uncontrolled diabetes because of it. They risk going into Diabetic Ketoacidosis, and if not treated right away they can either go into a coma or die.” The risk that comes with saving insulin throughout the month comes with major consequences and complications don’t stop there.

Haynes explains that having prolonged uncontrolled diabetes puts major stress on the body’s organs and many diabetics are at risk for kidney failure and blindness because of it. She also explains that having a lot of variety in your blood sugar can result in amputation of extremities like toes, fingers, feet, hands, and whole arms or legs.

Although prices have drastically increased, there may be light at the end of the tunnel thanks to an up-and-coming drug company. Dan Liljenquist, the Chief Strategy Officer at Intermountain Healthcare, was fed up with medication shortages and overpriced drugs that many people need in order to survive. He and some of his colleagues developed an idea for a non-profit generic drug company called Civica Rx, expected to hit the market in early 2019. “We felt that unless we acted and did something that it would not resolve on its own,” he says. According to Liljenquist, the generic drug companies continue to monopolize the market by increasing the prices and restricting the supply which causes shortages of vital drugs and medication.

While insulin isn’t one of the drugs that will be part of the Civica launch, Liljenquist is aware of dilemma that diabetics are facing.


“Our priority is making sure essential medications are available and affordable to everyone, that’s very much on our minds. Given the complexity of insulin and the other needs, we aren’t starting with it but we certainly are aware of it and our patients deal with that every day.”


Civica Rx or similar efforts could be the solution for diabetics across the country in dire need of help. Hopefully, in the next few years, diabetics will see a dramatic decrease in insulin prices allowing them to receive the proper dosage of medication without having to worry about if they will have enough each month.

     The Cost of Diabetes. (2018, April 30). Retrieved from    http://www.diabetes.org/advocacy/news-events/cost-of-diabetes.html

     Ransom, E. (2018, September 4). #Coverage2Control: JDRF Advocacy to Lower Insulin Prices. Retrieved from https://www.jdrf.org/capital/2018/09/04/coverage2control-jdrfadvocacy-to-lower-insulin-prices/

Social media has become a keystone in profitability for startups

Social media has become a keystone in profitability for startups

by: Courtland Schwerdt

SALT LAKE CITY— Thousands of companies have found success marketing through social media and keeping their operations online. It may be the era where physical locations are no longer needed.

There are approximately 2.34 billion users of social media worldwide, Pew Research Center reports. In the United States alone, daily social media users are estimated to exceed 221 million people by 2021, and will revolutionize how companies market themselves. It is free and provides millions access to content provided through media platforms like Facebook, Instagram, Snapchat and Twitter.

Instagram has payed out over $1 billion to celebrities and “fashion influencers” who market themselves and products from a variety of businesses. Social media is now a center-point in marketing strategies for businesses all over the world, with access to a billion users who spend an average of two hours each-day scrolling through content. Instagram has become a dominant platform for many fashion startups, because it allows them to lower overhead costs and maximize customer interaction.

Taking advantage of these mediums, Giorgio Verdi, a custom suit company that operates through Instagram and Facebook, has created a large following. The company was founded in 2017 by Ronnie Green and Giorgio Cuellar, two former students at University of Utah dedicated to providing unique and high-quality Italian fabrics.

Founders of Giorgio Verdi, Ronnie Green and Giorgi Cuellar

Through the remote nature of Instagram, Giorgio Verdi is able work all over the world without the need for a physical location. This is important since Cuellar lives in Dallas, Texas, and Green lives in San Diego, California. One of the greatest benefits for Giorgio Verdi operating through social media is being able to save money on building a headquarters. This has allowed them to focus on working with clients remotely. Some of their most high-profile clients — and an example of their influence in the online market — are Olympic swimmer, Ryan Lochte, professional skateboarder, Nyjah Huston, the Dallas Cowboys, and various MLS soccer players.

Among the benefits of social media marketing for Giorgio Verdi—the ability to interact with their clients on a personal level. They are able to make impressions on thousands of their followers in their target audience which has also built their success as an online company. 

“You know what, the easiest way to target our direct demographic is not through traditional marketing avenues, it’s directly through social media,” says Green. “When we first started marketing we decided that we wanted to target young new athletes and young professional who are starting at financial firms, guys that are young and want to look good, who wear suits everyday. So, really the only option that we had was through Instagram.”

Giorgio Verdi communicates with clients by searching for young athletes that are moving to new cities, sending them direct messages, promoting their suits and giving discounts directly to those who provide free advertising by posting photos of their newly tailored suits.

Social media marketing is unlike most traditional methods of marketing, with direct messages and the ability to target desired demographics, it’s easy to influence other followers because all the marketing is done in one spot, when a customer posts a picture of a product, they are distributing that content to their friends who fit into similar demographics. It’s essentially a trickle down effect and heavily increases brand awareness.  

“Social media marketing has been huge because it is so intimate and people are taking a chance on us,” says Cuellar. “It has really shown previous clients what we have done, whether that’s celebrities or athletes, it builds a lot of credibility. As a young company it really boosts consumers’ confidence when they can see people that inspire them and can purchase these products right on their phone. We don’t want to be out of reach with our consumers and social media allows us to have a conversation with our customers and really makes them feel included in what we are doing.”

Instagram stories have been a successful marketing tool for companies like Giorgio Verdi by allowing them to show their clients how they create and design products. It also allows consumers to get an honest perspective on how those products are made. 

“With a social media-type business, if you have a product that you are pushing, it’s all about finding who your typical consumer is,” says Chad Hernandez, founder of Cash & Co, a children’s hat company operated online. “Ninety-nine percent of people that follow that person share similar interests. It’s also important to consider your followers, they’re just like people walking in your store, but with social media it’s so easy to catalog and display your work and get your product out in the market.”

Hernandez believes that operating online has several distinct advantages. “I feel like there’s going to be a day and age where there will be no stores. With the rising cost of real estate it’s really an advantage to be purely online and why not cut costs if you can. It’s been huge for us not to have overhead costs and as a small business other companies purchase our products and put them in stores for us.”

Online companies are finding success by cutting costs and focusing budgets on social media while lowering overhead costs, meanwhile stores like Sears and Toys ‘R Us are closing doors for good. The ability to compete in a market where consumer can purchase a wide variety of goods with a single touch is invaluable. Online businesses are paving the way for the future of commerce.




My Reflection Blog

The data in this graph was collected from the U.S. Census Bureau and a Bloomberg Analysis

Courtland Schwerdt: Reflection Blog





Thinking about what I wanted to write about for my enterprise story I knew I wanted to write about something that I’m passionate about and would be informational to my audience. My story centers around two subjects that I think applies to a lot of college students, startups and social media. A critical component for this story is developing interesting leads to interview. I immediately thought about my two best friends that I did summer sales with four years ago. In 2017, they created a startup company, Giorgi Verdi, a custom-suit company that markets purely through social media. Originally my story was going to investigate if the Lassonde Institute and the David Eccles School of Business have incorporated social media marketing into their curriculum. The sources that I wanted to interview are the two founders of the suit company and one marketing director of the Lassonde Institute. When dealing with finding sources to develop my story I really learned about how different sources can affect the development of the story. I encountered a huge obstacle when trying to follow through with my sources. One of the key interviewees for my story was unable to work with my deadline. I was unable to contact someone from one of the business schools, so I had to come up with a third interviewee, fast. Coming up with a different source for my story, totally changed what I was going to write about. I actually think this was pretty cool about creating story because finding a new source changed my story completely. Instead of interviewing someone from the university about social media and its inclusion in the academic curriculum.  I decided to interview another company that operates through social media. I decided to change my story and focus on how social media has saved startups huge costs in marketing and how it has contributed to their success. I also wanted to write about the benefits that a company can have when purely operating out of social media. It was really cool working with what I had developing my story.

Pumpkin Nights Influences the Lives of Artistic professionals

Pumpkin Nights influences the lives of artistic professionals 

Three artists and an event organizer, illustrate the impact that the event Pumpkin Nights can have in the life of an artistic professional

By Tyson Zullo

SALT LAKE CITY — Since 2016, Pumpkin Nights has been an organization dedicated to showcasing local artists via a very unique medium. Pumpkins, (most of them artificial) of all different shapes and sizes are used, not only to showcase the superb talent of local artists, but to create a memorable experience for their audiences. Pumpkin Nights is held in four cities: LA, Auburn, Denver, and Salt Lake City.

“I’ve done a few things building up to this,” says Toby Draper, who became associated with the Pumpkin Nights organization last year. “I’ve done tech jobs before I was an


A giant Octopus which is located in “Pirate Land” is being displayed, November 3rd, Salt Lake City, Utah. The artists Toby Draper and Katie Kasen assisted in the production of this artwork.

account executive. Now it’s hard to describe exactly what I do, but it’s definitely more fulfilling,” says Draper. This year Draper participated in the Pumpkin Nights production of the Giant Octopus and both of the Pirate ships.

Being affiliated with Pumpkin Nights has played a significant role in Drapers’ artistic career, “It’s mainly helped me with my creativity, I’ve really learned how people interact with the things that you build,” he said.

Katie Kasen, also became involved last year through her sister Chelsea Kasen who is both one of the founders of Pumpkin Nights. While she was studying at BYU Katie was offered a job to work with the organization, and she decided to take a semester off studying. This year Kasen was tasked with the Styrofoam projects, and the nine foot giant Jack-O-Lynn. “I was able to use so many of my artistic skills, but at the same time develop more, there is so much that they don’t teach you in school.” she said.

This experience inspired Katie to change her major from chemical engineering to graphic design. Since then she was interviewed by BYU radio, and engaged in a freelance project for a local haunted house. “Pumpkin Nights has been a milestone in my career,” she said.

Pumpkin Nights 2 (2)

The Friendly Spider is being displayed, November 3rd, 2018, Salt Lake City, Utah. Artist Katie Kasen assisted in the production of this artwork.

Alysa Orton graduated with a degree in illustration from BYU and became involved with the Pumpkin Nights project via a graphic design internship. “When I was in school I never thought that I would be working on Pumpkins” she said. Orton mainly worked on the owls, and the Day of the Dead sector. Along with working at Trader Joe’s, Orton would work two days a week at Pumpkin Nights, and she relished the experience. “It was really cool to have two days a week where I could be surrounded by a lot of creative people.”

Orton believes her portfolio has been “boosted” having participated in this event. Rather than just drawing, she was given the opportunity to be trained in, and utilize sculpting tools. “I had to learn how to simplify, which is such a big thing in design.”

As an event organizer, Chelsea Kasen has been involved for two years. At first she was seeking to start an event in Manhattan, but then she teamed up with John Tanner, and they decided to create an event inspired by Jack-O-Blaze in New York. Planning this event requires a full year, and before the event ends, the organizers are already planning for next year.

“As the event is going, I am thinking about what other markets we will go into next year,”


A Mariachi Pumpkin is being displayed at the “Dia de los Muertos” sector, November 3rd, Salt Lake City, Utah. Artist Alysa Orton assisted in the creation of this artwork.

says Chelsea Kasen. The organization utilizes feedback from participant surveys to develop future plans, and as an event organizer Kasen not only works on the product, but sets up guides for current and future event directors.

The artists who work at this event, possess the skills to implement the vision, however they have never done it on such a large scale. “Working here they are forced to streamline processes, think of better ways to do things, use cheaper materials, and figure out how to make something last for a while,” says Chelsea Kasen.  Not only does Pumpkin nights showcase the talent of these artists, it also focus its efforts on recruiting other industrial design companies such as TEA, a company that specializes in global networking for artists.


The main entrance to the event Pumpkin Nights, November 3rd, Salt Lake City, Utah.

Pumpkin Nights is much more than it appears to be on its surface. Artists who engage in the vision of the organization are presented with opportunities that challenge their abilities to think critically, work well with a team, and become more efficient. Pumpkin Nights not only focuses on showcasing local artists but training them as well; helping them reach new heights both in their knowledge and artistic abilities.

It is an unforgettable experience which enchants its audience, and provides the artists an opportunity to truly “do something that is meaningful,” says Draper.

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Tyson Zullo LinkdIn




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Tyson Zullo Reflection Blog

Reflection Blog 

When I learned that the primary mission of the organization Pumpkin Nights was to showcase local artists, I was really fascinated with the idea. It drove me to ask questions such as “To what extent does this organization go, to aid the artists in achieving recognition?” and “How has being affiliated with the organization Pumpkin Nights, benefited the artists?” I began to look at this organization through a new scope, and I was suddenly overcome with a desire to discover the answers to these questions and learn the truth for myself.  I decided to tell the untold story, of how Pumpkin Nights has made an impact in the lives of artistic professionals.

On the website there is no direct number that can be used to contact an event organizer, fortunately however the company does have a section on their Instagram page that contains the contact information of the participating artists. Via direct messenger, I was able to message artists Toby Draper, Katie Kasen, and Scott Hard. I never heard back from Hard, however Draper and Kasen responded immediately, they were very supportive with this story, and they referred me to their fellow colleague Alyssa Orton, and an event organizer, Chelsea Kasen.

I strongly feel that these sources were the best for this story in particular, because they all have experienced the benefits of being affiliated with this organization on a first-hand basis. It was so fascinating how each of the artists were able to provide diverse angles on the story, and have benefited from their association with this organization in their own unique way. The most remarkable thing that I was able to learn while writing this story is, Pumpkin Nights not only strives to help local artists gain recognition, but they also train, and help these artist develop the necessary skills in order to take their artistic careers to new heights.

My Story


Tyson Zullo

 My Story: Pumpkin Nights influences the lives of artistic professionals 0

About Me: Born, and raised in Salt Lake City Utah. I Enjoy, Hiking, Boating, and spending time with my family.

Experienced Guest Services Coordinator with a demonstrated history of working in the non-profit industry. Skilled in communication, analysis, adaptability, teamwork, and critical Thinking. Strong operations professional, who is currently pursuing a Bachelor of Science degree focused in Strategic Communication at the University of Utah.

My Story



Reflection Blog

By Laura Child

The “Me Too” movement and the effect on college campuses

As the Me Too social movement has become more prevalant in the last two years, I thought it would be a great topic to write my enterprise story on. I have become passionate about inequality issues surrounding women’s rights and wanted to learn more about how this movement has effecting women. Our enterprise story was supposed to be tied to the University of Utah so I thought that putting an emphasis on how sexual assault affected college campus’ would be my main focus. I hoped to provide a background on the movement and how it has affected universities and their safety protocols when dealing with sexual misconduct.

In order to find my story content, I wanted to provide on-campus resources, statistics, and personal experiences. I was able to interview some of our campus advocates and understand some of their hopes as sexual assault counselors. By talking to them, I was also able to gain a better understanding of how we can prevent these assaults on campus. Unfortunately, I wasn’t able to interview anyone that had had a personal experience to share with the story. I felt like this was going to be a stretch as this information is so sensitive. There were a lot of different angles I wanted to include within the story which helped shape my story beginning with the history of the movement to how we can improve our own safety at universities.

As I wrote this story, I was surprised by some of the statistics I came across. It has become such a significant issue that is in constant need of safety improvements. I wish I was able to connect with more of the police force on campus and individuals who have gone through their own personal experiences. I felt like I was able to create an interesting, educational piece which has allowed me to be more educated on the issue.

The “Me Too” movement and its impact on college campuses

By Laura Child


SALT LAKE CITYThe Me Too movement’s purpose is to help survivors of sexual violence find healing, particularly young women of color from low-income communities. The movement began to gain traction when the MeToo hashtag went viral on social media platforms in 2016. Subsequently, the movement’s goal has evolved to include the expansion of global conversations around sexual assault, and to find advocates willing to share their own experiences and seek justice misconduct.

These shared experiences remind everyone of what it means to be sexually assaulted. Sexual assault is any type of sexual activity or contact that happens without consent.

The social media movement galvanized around the sexual assault case of Harvey Weinstein, but has resulted in many celebrities and individuals coming forward to share their own as victims of sexual misconduct. Men and women have found empowered and healing through sharing their voice and fighting for justice.

 Reports of sexual assaults in the workplace and on college campuses have increased since 2006. Universities have been criticized for a lack of enforcement and measure to protect students from misconduct. The social movement has forced universities to create new procedures, certifications, and resources for their students on campus. According to the National Sexual Violence Resource Center, 20-25 percent of college women and 15 percent of college men are victims of forced sex during their time in college. Unfortunately, more than 90 percent of sexual assault victims on college campuses don’t get reported. Since 2017, however, there has been an increase in the number of sexual assaults reported on college campuses. Many universities have worked to develop campaigns and rallies to help make their students feel safe and heard.

In 2017, thirty-two sexual assault cases were reported to the University of Utah. However, these cases were campus-only reports, which means they didn’t include the off-campus sexual assaults of U of U students, according to the Salt Lake Tribune.

Police Chief Dale Brophy doesn’t believe the school is seeing an uptick in sexual violence; he thinks more survivors are reporting. “More reporting is a good thing,” he says. Following an investigation on how the U handles their assault reporting, the U launched the SafeU website last year in hopes of better supporting their students. The website’s goal is to inform and provide students with several tools and resources. This website allows students to file reports under section IX. The U has also added additional forms of counseling, reporting, therapy, medical services, and police reporting.

 The U has a variety of resources for students who have been victim to sexual misconduct. “The Student and Wellness Centers helps those who have suffered by allowing them to chose the best way of healing from their own trauma,” says Ellie Goldberg, Assistant Director of Advocacy. The goal is to be a students support system by creating a safe, confidential atmosphere.

Survivor advocates, provide resources for students on campus to help heal, provide medical referrals, help financially, inform on legal justice options, or provide free counseling.  “No one should ever have to go through this trauma. If they do, we will do everything in our power to help them heal in a sensitive environment,” says Darrah Jones, one of the Survivor Advocates at the U.

 As members of the university community, it is important to become involved in the prevention of sexual assault campus. The police department at the U has held various bystander certification courses to help inform students, raise awareness, and provide skills to recognize, intervene, prevent and/or stop inappropriate comments, actions, and behaviors.

The U also provides seminars and guest speakers to help inform individuals on how to prevent these situations. ”We must teach our young adults about sexual misconduct from a young age in today’s society. The hard conversations about safe sex, intimate relationships, and social-emotional learning are conversations that can truly make a difference,” said Anita Hill, in a recent forum held at the University of Utah Alumni Center.  

As students and members of the University of Utah community, we can help end gender-based violence on campus by becoming better educated. We must unlearn rape myths, such as the belief that rapes are only committed by strangers or that alcohol can justify sexual assault. Myths like these protect the assaulters and create an environment where survivors aren’t supported. If we are aware of someone who is experiencing this, we can be supportive by believing, listening, and educating. By doing so, we can help guide them to the resources they may need. If this movement has taught me anything, it has made me believe that when we come together and voice our opinions, we can be heard and make a difference.

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Kyle Lanterman: Reflection Blog

by Kyle Lanterman

My story covers the service exemplified by the Bennion Center on the campus of the University of Utah, as well as the people who are involved. I developed my story ideas by thinking of something relevant to the salt lake community and the campus of the U. Then I realized that volunteering is extremely positive in helping those two communities. I located my sources by viewing the staff on the Bennion Center’s website, and then seeing who would be good candidates for interviews. They turned out being the best sources for me and the right decisions. The only obstacles I encountered was loosing my notes to one interview source. I overcame this by speaking to her again through email, and then making sure the next person I interviewed I recorded on my phone. I made sense of all the information I gathered by feeling the attitude my interview subjects expressed while discussing the work that is done through the Bennion Center. I then made sense of this by telling a story about how that work is relevant to the area of Salt Lake City and on campus at the U. The writing process was lengthy, I learned that I should start writing the day I get the interviews so that the information gathered from them is fresh in my mind. Something interesting that didn’t make it into my story was a student named Katie Barber’s work. She is currently fighting against the drug naloxone in the state of Utah. This is something that surprised me, because I tend to forget about the prescription drug problem in Utah. I think its even cooler that a student is doing so much to help fight against an issue like that. Overall, this story was something that was exciting to cover. I felt a responsibility to accurately write about great work from great people at the Bennion Center.

Exemplary Service Through the Bennion Center

by Kyle Lanterman

SALT LAKE CITY─ Since 1987, the Lowell Bennion Community Service Center has been a valuable resource by aiding the Salt Lake Community. The Bennion Center provides service to others living in the region, with many University of Utah students involved in the process. The mission statement of the Bennion Center reflects that there are strong values rooted within the center such as integrity, collaboration, diversity, engagement, and optimism to name a few. Six office spaces, a conference room, and a few couches constitute the space where students make items for the homeless or construct sustainable gardens. The center itself is extremely small compared to the impact it has on the Salt Lake Community.

The Bennion Center delivers service to address a variety of issues in the community including hunger, homelessness, illiteracy, sustainability, and health care. The people that work to make these areas in the Salt Lake Community better have bought into the mission of the Bennion Center and the work that comes along with it. Not only does the Bennion Center extend its outreach in Utah, but students and staff have done service work in many other areas in the Country. In addition, there are two service trips that are located in Cuba and Costa Rica. The outreach to these areas are inspired by a spirit of wanting to help communities that have people and environments in need. The community of the Bennion Center draws students who have want to take action in service.


An infographic depicting the locations of service projects by students and staff from the Bennion Center from the past year. Service projects have dominated the western United States and have gone outside the country in Cuba and Costa Rica. Graphic creation credit to nationalgeoraphic.com

“So I was kind of involved with volunteer work in high school and wanted to continue doing volunteer work in college,” says Eric Nhem, a 22-year-old University student from West Valley City and Bennion Center volunteer. “My friend texted me one day and sheasked if I wanted to do this thing through the Bennion center,” Nhem continued, “I said what the heck is the Bennion Center?”


Eric Nhem, 22, a student programs coordinator the Lowell Bennion Community Service Center. Nhem hails from West Valley City and works with students to fulfill their needs for service projects. Photo courtesy; Bennion center website.

That “thing” turned out to be a once a month assignment with Project Youth, which helped Title I students learn about higher education. Nhem eventually became the director of Project Youth after two consecutive years of volunteering with them which lead him to become a student programs coordinator with the Bennion Center. Nhem’s role is vital for the Bennion Center and the work that is done there.

“Basically, my job is to coordinate with students about service projects they wish to participate in and then guide them about what needs to be done. For example, what resources they might need or who they need to take talk to,” says Nehm. “Those two areas are usually what needs to be tackled first in order for the projects to get going.”

Regardless of who needs to talk to who or what the students need, there needs to be a level of optimism brought to the table. This sense of optimism is needed for student run projects to flourish and along with enthusiasm for the service to continue. The students  display optimism in their work and and are enthusiastic about it every day and those elements are what brought Nhem to the Bennion Center originally. 

Bennion Center

The bulletin board located outside the Bennion Center, with the main sign in the background. The Bennion center is located in room 105 in the Union building on the campus of the University of Utah. The center specializes in volunteer work in areas such as hunger, sustainability, homelessness, literacy, and healthcare. Photo credit: Bennion center staff.

“I fell in love with one program that had a mission I believed in,” Nhem stated.

Believing is something that holds the Bennion Center together, as communications specialist, Jennifer Jones, will attest. As the communications specialist, it is Jones responsibility to make other aware of the great work being done at the Center.

“My job is awesome because I get to brag about all the fantastic things students are doing here!” says Jones, and there is no shortage of work to be discussed. “Just the other day we had a group of students ironing plastic bags to make beanies for hospitalized infants and sleeping mats for the homeless. That is the kind of stuff that tends to take place in the Bennion Center on a day to day basis.”

Jones is particular proud of the people she works with. “What motivates me to do my work is everyone who is involved with the Bennion Center. We have so many students from a plethora of backgrounds who are passionate about their work,” she says.


Students collaborate as they construct arts and crafts for the Primary Children’s Hospital in the Bennion Center. The center specializes in volunteer work in areas such as hunger, sustainability, homelessness, literacy, and healthcare. Photo credit: Bennion center online blog.

On a given evening, the Bennion Center is bustling with activity. This night, students sit on couches and huddle around a coffee table discussing their current work and planning out future projects. Nhem and Jones have their own workspaces where they speak to students or other parties about current or future projects. What goes on in the Bennion Center on a day to day basis continues to change the Salt Lake Community in a positive way.

The mission of the Bennion Center is “to foster lifelong service and civic participation by engaging the university with the greater community in action, change and learning.” This mission is being accomplished routinely through the meaningful work by students at the U with the help of staff members such as Nhem and Jones. Lifelong service is being given and will continue to be given as long as the belief in projects exists along with the drive to help others and make the local community of Salt Lake City a better place.


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Hale Centre Theatre’s new updates are raising the bar for Utah performing arts

By Amy Boud

SANDY, Utah — The changes made to Hale Centre Theatre’s location, budget, and casting starting November 16, 2017, have increased the size of Utah’s footprint in the performing arts world and opened up job opportunities for aspiring performing artists.

Hale Centre Theatre (HCT) is a long running performing arts theatre company in the Salt Lake Valley. The theater’s founders, Nathan and Ruth Hale, opened the doors of their first theater in 1947 in Glendale, CA, to just six patrons. Now their legacy lives on in their home state of Utah through a theater that has become one of the nation’s longest running.

The Hale’s grandson, Mark Dietlein, serves as the CEO and executive producer of HCT. On November 16, 2018, Dietlein released a statement to celebrate the first anniversary of HCT’s new location in Sandy. “Our two new theaters are filling to capacity on a regular basis and we have added over 70 additional performances in this first full year,” he said in this statement.

“By the end of this year, our regional, non-equity professional theater company will have staged 800 performances over 10 productions.” According to the same press release, since opening the new Sandy location, HCT has grown from 280,000 to 540,000 patrons and is now one of the highest attended theaters in the nation.


HCT Front of New Building

“The public’s support has been breathtaking!” said Sally Dietlein, HCT vice president, and executive producer. “We would not be here today if not for the community’s love and demand for well-produced, innovative, family-oriented theater. We are incredibly grateful to our patrons, sponsors, elected officials, HCT board, amazing staff and performers for helping make our first year in Sandy a positive experience that has exceeded our expectations.”


HCT New Building

In Fall 2017, when long-time HCT patron Christian Winder attended Aida, he was amazed by the new updates and was excited to see if the new theatre would contain the same charm as the old West Valley location he had come to love.

The new theatre lived up to expectations. Winder said he was delighted to see some new additions that enhanced the audience experience such as the new screens surrounding the top of the theatre that are used to expand the perceived space and mood of the show.


HCT Poster of The Scarlet Pimpernel starring Dallyn Bayles


HCT Poster of The Wizard of Oz starring Lexi Walker

There are many reasons behind the rising patrons numbers beyond the new building and fancy decor. With the new donor budgets, HCT is able to hire higher caliber and more popular actors. For example, Utah sweethearts, Dallyn Bayles and Lexi Walker, appeared during the 2018 season and have brought with them additional advertising through posts about HCT on their personal social media platforms.

HCT also selected plays for the first season that have shown well in the past. Shows like Aida, Newsies, The Scarlet Pimpernel, and The Wizard of Oz are just a few examples of successful plays specifically selected to kick off the opening season of the new building.

In addition to the 900-seat, 10 row theater-in-the-round Center Stage Theatre, HCT built a smaller, 467-seat theater called the Jewel Box Theatre (JBT). The JBT has a proscenium thrust stage, a traditional rectangular shaped stage with one end open towards the audience and the other ends leading backstage.

The extra stage has allowed HCT to produce two shows at once, a first in the theatre’s history. This way HCT can expand their repertoire to support lesser-known artists, musicals, plays, or interactive shows that require a smaller space, all without losing any revenue from having to reserve the larger stage. This has expanded opportunities for local artists, playwrights, and production teams.


HCT 2018 Season

Naturally with two stages, HCT must now also hire more performers.  “This growth has made Hale Centre Theatre the largest theater employer in the state, with 62 full-time and 150 regular part-time employees and 500 paid actors,” said Dietlein’s press release, “compared to 40 full-time and 75 part-time employees and 300 paid actors in 2017.”

Working in the performing arts has always been difficult for people who need a consistent income. “There are definitely more opportunities in Utah than there used to be and that’s exciting,” said Katya Wagstaff, a current student at the University of Utah double majoring in Musical Theatre and Communication. As a performer, Wagstaff has dreamed of making her career on the stage but said that any actor in Utah needs a day job as an acting teacher or private coach just to find some financial stability.

HCT is opening up some room for performing artists to grow more in their chosen field without having to leave the state for work. “I definitely want to work at HTC someday when I’m not a student,” Wagstaff continued. “Two theaters gives more job opportunities!”

HCT Info Graphic

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Trevor Hofer-Blog

By: Trevor Hofer

My Story: Poor air quality continues to be an issue for residents of Salt Lake City

My first choice of what I wanted to do my enterprise story on was the American Football Association team starting here in Salt Lake City. However, finding sources for this story proved to be too difficult to find and to get a hold of. My next choice for my enterprise story was the poor air quality in Salt Lake City. The reason why I chose this as my enterprise story because I have lived in Salt Lake City my entire life and have dealt with this my whole life. Everyone to whom I talked about with this was always complaining about the air quality, and so this led to me being curious about how the city has plans for improving the air quality.

I first looked at the department of environmental quality for the state of Utah to see what they have planned for the air quality for Salt Lake City and what were their plans for improving our air quality.  I also chose to look at the American Lung Association because the air quality affects our lungs and one of the articles which I read mentioned the American Lung Association. I then decided to reach out to one of their experts to see how poor air quality can affect our health. One of the main things that I found most surprising was that how much of an impact the pollutant particles and the ozone can affect our health especially our lungs. I would suggest that one would study up more about this topic because us as residents of the state of Utah we should care about the environment. We should treat the world like our health, and we all desire to be healthy. Therefore, we should want the same for our city.  It is crucial to look at the programs and regulations that the DEQ has set out for us to improve the air quality.

Kyle Lanterman



Kyle Lanterman, 21, Senior at the University of Utah.

MY BLOG: Reflecting on Volunteer Work

ABOUT ME: Kyle Lanterman is currently a student-athlete at the University of Utah who is enrolled in the College of Humanities and is studying Communication. Some of his research interests include different theories of communication, interpersonal communication and issues with relationships, and journalism. Kyle hails from Long Beach, California where he earned his high school degree at Woodrow Wilson High School. In the city of Long Beach, Kyle spent time as a member of Long Beach Search & Rescue. He enjoys to reading, video games, and various outdoor activities.

Check me out on LinkedIn here

Poor air quality continues to be an issue for residents of Salt Lake City


By Trevor Hofer

SALT LAKE CITY—Poor air quality has been an issue for citizens of Salt Lake City for many years. The time of year when air quality is at its worst is December through February. During this time, residents must deal with inversion. Weather Questions, a website states, “inversion acts like a lid, keeping normal convective overturning of the atmosphere from penetrating through the inversion.” This definition explains that inversion contains various air pollutants which cause bad air quality to stay trapped within the valley and breathed in by the population.

Although Salt Lake City’s air quality has improved, the air quality is still ranked as the sixth worst in the nation by the American Lung Association. The American Lung Association gave the Salt Lake Valley an “F” in both the amount of particulate pollution and in the ozone. The American Lung Association based their ranks on two factors, particulate pollution, and ozone. According to Dictionary.com particulate pollution is “pollution of an environment that consists of particles suspended in some medium… [it] is a mixture of solid and liquid droplets floating in the air.” Particulate can affect every person in Salt Lake City, but those at higher risk according to the National Park Service website are those with heart and lung diseases, diabetes, asthma, and children.

The other factor that the American Lung Association bases their rankings on is ozone. According to AirNow, ozone can either be good or bad depending on where it is located. “Good” ozone is found 6 to 30 miles above the Earth’s surface where it protects us from the sun’s harmful ultraviolet rays. Bad ozone is near ground level and forms “when pollutants emitted by cars, power plants, industrial boiler, refineries, chemical plants, and other sources react chemically in the presence of sunlight” creating bad breathing air. The Center for Disease Control and Prevention states that ozone has linked poor air quality to adverse health effects such as with some being chest pain, coughing, throat irritation, wheezing, and trouble breathing during outdoor activities and exercise.

Peter F. Vitiello, an assistant scientist in the Environmental Influences on Health and Diseases group who is also a member of the American Lung Association, stated that “poor air quality is hazardous and is something in which we should not take lightly.” Vitiello suggested that we should try to keep the environment healthy as we would want our health to be.” As mentioned, many factors play a part in the poor air quality that is affecting the residents in Salt Lake City. Liberation News states one of the primary sources causing a significant decrease in safe air quality is the five oil refineries owned by Chevron and Andeavor. Also, mining operations in Salt Lake City also attribute significantly to poor air quality.



Burning wood is one of the causes of pollution. The DEQ has put out regulations on how much and when you are able to burn wood

The Department of Environmental Quality (DEQ) mission is “safeguarding and improving Utah’s air, land, and water through balanced regulation.” The DEQ has a department solely focused on Utah’s atmosphere and is continuously looking for ways they can improve the air quality of Utah. They also have many other apps where we can view how the air quality is today and have also set up a few regulations by which we should live. Some of these suggestions are to turn your key, be idle free, travel-wise, conserve energy and use a shovel rather than a snow blower. These are just a few suggestions by which we should live to improve our quality of air.


Cars are one of the leading causes of pollution at 50-55 percent for the Salt Lake Valley

Beau Call from the DEQ said that “they have a rule called the water heater and they suggest that the water heater when you buy a new one should have low oxides of nitrogen level.” Call also stated that, “they have an Air Quality board which listens to the suggestions from the DEQ and decide if this is the best path for better and cleaner air.”  They are also trying to put regulations on industries on how much they can produce. According to Call, “the major industry only attributes to 17 percent and cars produce 50 to 55 percent 25 to 30 percent are from buildings and homes. So the cars are the main issue; therefore, the newer cars are improving, and they are producing cleaner gas to minimize the pollution.” Call suggested that if we could use electric cars, it would vastly improve the air quality.

pie chart pollution

Stats from Beau Call about the causes of pollution.

Salt Lake City has taken a few steps to improve the air quality and to lessen the carbon footprint. Liberation News claimed that the first step was back in the year 1999 where the first electric TRAX light rail line was made available to the residents of Salt Lake valley. The DEQ also has a  few incentive programs and they will pay you to switch you to a new heating device that will be cleaner for the air quality; for example, if you have a wood stove. We have plenty of cleaner resources around us that we need to use rather than sit idly by. If we do these things that the DEQ has suggested, we will be able to create a better environment and we will be able to live healthier lives.


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Nicholas Gruet: Reflection Blog

Reflections on A little side hustle never hurt nobody.

By Nicholas Gruet

When I was given this assignment, the first thing that came to mind was reselling. It’s an easy side hustle that anyone can do. All you have to do is a little research about what’s hot and what’s not and then buy and resell it later on down the road.

When locating my sources, I immediately thought of my friends. Many of my friends make all of their money reselling trendy items. My friends would bring first-hand knowledge to the story and how they got into the business. This would ultimately bring credibility to the story.

Continuing on with my story, I never came upon a problem. It was fairly easy to get in contact with my friends and get them to do an interview with me. The interviews were great and I was able to gather a ton of information. It was tough deciding what angle to attack this story from and in the end, I decided to make it a story about how college students can make a little side cash with an easy hustle.

The writing process was fun. I was able to write a story that I had much interest in and it was pretty easy to make the longer word count.

An important detail that didn’t make it into the story is that the majority of the items that you buy and resell are going to be about pop-culture. So, having a broad knowledge with pop-culture will help you decide what will sell best.

Overall nothing really surprised me in this story. I have been around reselling for many years and understand how it works. It was just really awesome to share something that interests me on my blog.