The idea for my enterprise story originally stemmed from my experience at “The Peoples Cvlt’s” third concert, hosted inside the Goldblood Collective. I happened to be one of the only 20 or so people in the audience for the group’s first show. Seeing the rapid progression in the number of fans the group had gained for this performance, immediately had me asking myself, “How?”
After I had decided on my topic and the angle I was going to work, it was time to reach out to members of the groups for interviews. I first reached out to Max Bradshaw or Mad$haw, a friend from high school who happened to be co-producing for the group. While Mad$haw himself preferred to stay behind the scenes, he gladly introduced me to the other producer, Sean Mota (4k), as well as other group members Teague and Kiefy Kush.
I wanted to make sure for this story I captured the setting properly for my interview, to get the most intuitive and honest answers I could from these creatives. To do so I stopped into Mad$haw’s basement studio on a Wednesday night, the night the group meets and collaborates each week. Although I came to the house ready as a journalist, I chose to put this on the back burner, and simply talk with the group members casually building rapport until I felt ready to get down to business. I think in doing so I was able to capture much more natural and honest responses from these artists.
Everett Olsen is a junior at the University of Utah studying communication. After an intensive two-year search for a major, Everett has found an outlet for his voice though journalistic writing and reporting. Born in Salt Lake City, Everett developed a love for the outdoors as well as a profound passion for music. He plans to cover more stories and events that parallel these personal passions, as they seem to yield his best writing.